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Hale Advisors

A web application that puts value in plain sight.

Hale Advisors had already perfected their analysis, and had been using it successfully for years. The one problem? It was all done in spreadsheets—and then, when they wanted to present their findings to a client, they had to create new slides from scratch. Our solution: create a digital tool that allowed Hale Advisors to focus on doing what they’re great at.

“We always look local first for solutions, so Moonfarmer was a natural fit. We needed a company that was nimble and efficient, and that could evolve the project as needed.” Hale Advisors

Hale Advisors provides clients from top life sciences companies with strategic marketing guidance. One of their methods is called “brand valuation,” a process by which they evaluate their clients’ marketing and communication efforts (and spend) to determine how to best drive business results. They had already perfected their analysis, and had been using it successfully for years. The one problem? It was all done in spreadsheets—and then, when they wanted to present their findings to a client, they had to create new slides from scratch.

They knew a better system could be built online—they just needed to partner with a great custom web development studio to get there. (That’s us!) Our solution: create a digital tool that replaced and automated this process, allowing Hale Advisors to focus on doing what they’re great at doing—helping their clients make good business and marketing decisions.

Data Wrangling

We replaced the many spreadsheets Hale Advisors was using with one easy database management tool that keeps all the important information in one place.

Style By The Numbers

We took the tedium out of the Hale Advisors workflow. Their team can now build beautiful data presentations on-line with just a few clicks. No more clunky PowerPoint slides!

Access For All

Lastly, we’re helping to improve communication between Hale Advisors and their clients by offering the option for client access to the analysis, data, and presentation.

“Our experience was excellent –the team was professional and thorough, as well as able to help us creatively problem-solve. Our clients love it.”

- Hale Advisors

Tools:

User Experience Design
Backend Systems
Application Frontend

A creative digital studio specializing in handmade websites, applications, and art.

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