My music - and my life - have gone through many phases over many decades. I never imagined that there could be a way to connect them all. The Moonfarmers did both the obvious and the unexpected; they started from the inside out. They encouraged me to rediscover the heart of my history and then they brought the substance of my story to life through multiple dimensions. Amazing work.
Over his 30-year career in media, art, music, and philanthropy, Peter Buffett has produced an expansive and impressive body of work, including music, writing, video, and animation.
He came to us knowing he needed an upgraded site to highlight his latest album. But we were seriously inspired, and we decided Peter’s art, music, and story needed a digital home that matched the artistic sensibility and meaningful narrative of his work. We wanted to use his website to share his deeper story—his why.
We were lucky—he was immediately receptive to our suggestions to rehaul and improve the web experience, and allowed us utmost flexibility and creativity throughout the process as we worked with him on the site architecture, copy and story development, user experience and interactions, web design and development.
Architecture that guides users through a narrative
The typical structure of a portfolio website—a simple list or gallery—didn’t seem fitting for Peter’s collection of work. We crafted the site to lead visitors through a narrative of the work, much like a well-designed museum exhibit.
“There’s a lot of love behind what he does,” says Kale Kaposhilin, our chief community officer. “That love, motivation, and human connection is essential to understanding Peter's work in a deeper way. It's essential to understanding him.”
The site features the history and origin of each work, written in first person by Peter to ensure his voice was present throughout, and the design highlights key quotes and lyrics that are especially important to the narrative. In this way, the website isn’t simply a collection of Peter’s work—it’s actually helping visitors understand and empathize with Peter’s work and his inspiration in a brand new way.
An immersive media experience
The site centers on a completely immersive media experience; we custom designed and built the site in order to support this experience. This allows Peter’s music, interviews, and podcasts to continue uninterrupted—even as the visitor explores other pages—allowing the visitor to build an emotional connection as they navigate his story.
Our design also allows custom user interaction options, offering poignant user interactions, information, supporting links, and lyrics as the audience listens. It all helps the audience to connect with Peter's art—and his heart.