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Water Footprint Calculator

Water conservation is one of the most important topics in environmental discussions today, and it falls directly into the realms of environment and public health issues tackled by GRACE Communications Foundation. We partnered with GRACE to make increasing public awareness of water usage (direct and indirect) a fun and engaging exercise. The Water Footprint Calculator web app uses interactive and animated elements as well as clear and engaging data visualization, resulting in a learning experience that friendly and intuitive—then we made it easy for users to share the knowledge on social media. This project was the recipient of a 2016 Environmental Champion Award from the EPA.

View The WFC Online

The fun and intuitive design of the new and improved Water Footprint Calculator has been incredibly effective in showing our audience that water truly is everywhere, and that there are more opportunities to waste less and cut back than most of us realize.
— Peter Hanlon, Deputy Director of Programs for GRACE Communications Foundation

The GRACE Communications Foundation is dedicated to increasing public awareness of environmental and public health issues, with a focus on sustainable food production and the intersecting issues of food, water, and energy.

There’s one specific problem faced by all water conservation awareness campaigns: most people don’t actually know their water footprint and are unaware of the indirect impact of their diet, travel, and lifestyle on their overall water usage.

Therefore, Moonfarmer developed The Water Footprint Calculator. It provides a simple way to show people their true footprint, and shares how easy it is to drastically shrink their water footprint through lifestyle changes.

Technology

  • interactive and dynamically-rendered data visualization
  • a fun and easy user experience
  • easy social sharing
  • custom animation
  • modern CSS3 customized mobile optimization
  • and more
  • Awards and Recognition

    Winner of a 2016 EPA Environmental Champion Award

    Webby Awards “People’s Voice” Nominee in the Green category

    Featured in an ABC7 (California) news piece on water usage

    A creative digital studio specializing in handmade websites, applications, and art.

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