The fun and intuitive design of the new and improved Water Footprint Calculator has been incredibly effective in showing our audience that water truly is everywhere, and that there are more opportunities to waste less and cut back than most of us realize.
The GRACE Communications Foundation is dedicated to increasing public awareness of environmental and public health issues, with a focus on sustainable food production and the intersecting issues of food, water, and energy.
There’s one specific problem faced by all water conservation awareness campaigns: most people don’t actually know their water footprint and are unaware of the indirect impact of their diet, travel, and lifestyle on their overall water usage.
Therefore, Moonfarmer developed The Water Footprint Calculator. It provides a simple way to show people their true footprint, and shares how easy it is to drastically shrink their water footprint through lifestyle changes.